Marketing is no longer limited to screens and ads. In Fortnite and Roblox, brands are turning campaigns into real-time experiences where fans don’t just watch — they play, create, and live the brand story.

These two platforms have become the most powerful gateways to connect with Gen Z and Gen Alpha, especially for companies that want to be part of the culture, not just advertise to it.

Below are five successful brand campaigns that show how creativity and immersion can build genuine engagement inside the metaverse.

1. Nike – Nikeland on Roblox

Nike built one of the first large-scale branded worlds on Roblox. Nikeland invited players to explore a futuristic city inspired by the company’s headquarters, featuring games, sports challenges, collectibles, and avatar gear.

Players could try digital versions of Nike sneakers, earn rewards, and use the same items across the platform. The environment connected perfectly with the brand’s “Just Do It” spirit while opening new doors for digital fashion.

Impact: Over 20 million visits and strong engagement among Gen Z, turning Nikeland into one of Roblox’s biggest branded successes.

2. Samsung – Smart City in Fortnite

To launch new Galaxy devices, Samsung created an interactive experience inside Fortnite called Samsung Smart City. Players could explore a futuristic world powered by Galaxy technology, complete challenges, and unlock hidden digital features inspired by real devices.

This campaign naturally blended entertainment and product education; players learned about Samsung features while having fun.

Impact: Millions of plays in the first weeks, strong visibility among tech and gaming audiences, and viral social media content.

3. BIS – BISverse on Roblox

In Brazil, the chocolate brand BIS entered Roblox with a playful world called BISverse, where players explored colorful environments, completed missions, and unlocked digital BIS chocolates.

The campaign was designed to connect with young audiences using humor and interactivity — just like the brand’s tone on social media.

Impact: BISverse became one of the most talked-about branded games in the Brazilian metaverse, with millions of visits and huge engagement on TikTok and Instagram.

4. Balenciaga – Fashion in Fortnite

High fashion also entered the metaverse. Balenciaga partnered with Fortnite to launch a collection of digital outfits for players’ avatars and exclusive real-world pieces inspired by the game.

The campaign included virtual billboards within Fortnite’s city and pop-up stores in real life, merging both worlds into one cohesive experience.

Impact: Major global media attention and a successful case of digital fashion that positioned Balenciaga as a metaverse pioneer.

5. Gucci – Gucci Town on Roblox

Gucci Town was one of the most visually stunning branded spaces in Roblox. Players could explore a city filled with art installations, fashion challenges, and a museum-like environment celebrating Gucci’s heritage.

Users earned currency through mini-games to unlock digital accessories; some became collectible NFTs worth hundreds of dollars.

Impact: Over 35 million visits, global press coverage, and a loyal digital fanbase. Gucci proved that luxury can live and grow inside playful, creative universes.

What These Campaigns Teach Us

Each of these examples shows how the metaverse is evolving from entertainment to a new form of brand storytelling.

The most successful activations share three core elements:

1. Immersion: The audience doesn’t just see the brand — they live it.

2. Creativity: Brands that embrace game design and narrative stand out.

3. Community: Engagement is built through participation, not interruption.

Ready to Create Your Own Metaverse Experience

At Spawn Point Lab, we help brands and agencies design interactive worlds that connect storytelling, gaming, and measurable impact.

If your brand wants to inspire, entertain, and engage the next generation, now is the time to explore Fortnite and Roblox.

Contact us to build your first immersive campaign.